Hi Reader,

Today's founder lesson:

Messaging matters — a lot. Confident messaging opens doors. Bland messaging provokes yawns.

When a founder says, "I don't want to alienate any future customers," I know I'm going to need to have "the talk" with them. The one where I break the news that if they want to make an impression, they have to take a stand.

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And they have to follow a proven framework. Like the one in:

​The Core Messaging Blueprint

It's free — I made it for you.

Click to make your own copy so you can fill it in section-by-section. By the last page, you'll have a core marketing message that explains who you help, how you help them, and why your prospects should work with you.

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Here's a story that reinforces a hard truth about marketing messaging.

The first time I saw this in action was when a founder shifted uncomfortably in his chair as we discussed his messaging strategy.

"But our product does so many things," he protested. "Won't we miss opportunities if we don't explain them all?"

Founders often believe that using clear, simple messaging means limiting their market reach.

The opposite is true.

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For your marketing message to make a crucial first impression it must be clear and specific. Because that first impression determines everything that follows.

Here's what unclear messaging costs you:

• Prospects who could benefit from your solution don't recognize themselves in your message
• Investors can't grasp (or remember) your value proposition
• Team members struggle to explain what makes your product special
• Your marketing dollars get diluted across weak, generic campaigns

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You are uniquely qualified to create your core marketing message because no outside consultant or agency will ever understand your business like you do.

That's why I created the Core Messaging Blueprint — a simple, proven framework to help you craft clear, compelling messaging that attracts the right prospects and investors.

​And as a subscriber to my newsletter, you can click this link to get this blueprint completely free.​

Give it a try, and let me know if it's helpful?

Building alongside you, Reader.

Pamela

This month's links to explore:

1. Read my new article on marketing messaging: "Use This 4-Step Framework to Build Powerful Marketing Messaging: Examples + Worksheet" (with real-world examples of good and bad messaging)
2. LinkedIn hot take: "Don't even attempt to market without figuring this out" (a go-to-market must-have)
3. LinkedIn tip: "Get specific, get concrete, and show receipts" (3 rules for memorable messaging)
4. LinkedIn advice: "Assign your brand a personality" (to help you and your team stay 'on-brand’)