Marketing Insights for Founders
Pamela Wilson is a marketing strategist, keynote speaker, and the founder of PamelaWilson.com. She's the author of two popular marketing books, "Master Content Marketing" and "Master Content Strategy."
MVMM ✅ You pitch — do they yawn, or yahoo?
Hi Reader, Today's founder lesson: Messaging matters — a lot. Confident messaging opens doors. Bland messaging provokes yawns. When a founder says, "I don't want to alienate any future customers," I know I'm going to need to have "the talk" with them. The one where I break the news that if they want to make an impression, they have to take a stand. And they have to follow a proven framework. Like the one in: The Core Messaging Blueprint It's free — I made it for you. Click to make your own...
Use This 4-Step Framework to Build Powerful Marketing Messaging: Examples + Worksheet
Use This 4-Step Framework to Build Powerful Marketing Messaging: Examples + Worksheet Published on February 25, 2025 The founder across from me shifted uncomfortably in his chair. “But our product does so many things,” he protested. “If we narrow down our message, won’t we miss opportunities?” I hear this concern in almost every startup coaching session I lead. Founders worry that focusing their message means limiting their market. The reality? The opposite […] Read more...
MVMM ✅ Should you outsource your early stage promotions?
Hi Reader, Today's startup founder lesson: The marketing decisions that feel small now are quietly shaping your company's future. But here's the good news — you already have everything you need to make those decisions by yourself. Let me tell you a story about code that reinforces everything I know about marketing. I have worked with and for several software companies in my career. The products they created were simple but powerful, and they solved important problems in their industries. At...
Pamela Wilson is a marketing strategist, keynote speaker, and the founder of PamelaWilson.com. She's the author of two popular marketing books, "Master Content Marketing" and "Master Content Strategy."